When it comes to your finances, you don’t trust easily.
In fact, when developing branding for a financial product from a start-up like arttrade, you have to build trust twice. Firstly in the product, and secondly in the brand itself.
Tonality, colours and strategy were key to arttrade’s straightforward, innovative and confident appearance.
Memorable wording in the advertising campaign, high-quality posts on social media and informative articles about the asset class art for the website allayed any last doubts about wanting to invest in blue chip art.
And that’s how we introduced arttrade to the world.